The strategic purchase of Mojo positions Dailymotion as a major player in AI-driven social video content.
In a bold step to elevate its role in the digital creator economy, Dailymotion, the global video platform, has acquired , a popular AI-powered video creation app designed for short-form social content. This acquisition is part of Dailymotion's broader push to rejuvenate its platform, offering creators new tools and capitalizing on the explosive growth of mobile-first video content.
Mojo, developed by Paris-based startup Maven, is a top-ranked app in over 120 countries with more than 40 million downloads. It enables creators, influencers, and brands to easily craft dynamic videos for platforms like Instagram, TikTok, and using pre-designed templates and AI enhancements.
Dailymotion, owned by French media conglomerate , aims to strengthen its ecosystem and meet the evolving demands of video creators and publishers. The decision to integrate Mojo's powerful AI and user-friendly tools comes as continues to dominate content consumption, especially among younger demographics.
By bringing Mojo into its fold, Dailymotion gains immediate access to a large, engaged user base, a high-performing content engine, and AI-driven features that simplify video production. The acquisition also signals Dailymotion's desire to reassert itself as a competitive player against the likes of YouTube, TikTok, and Instagram Reels.
Dailymotion has stated that it will maintain Mojo as a standalone product while also integrating its core functionalities into the Dailymotion platform. This dual-track approach allows the app to continue flourishing independently while feeding innovation into the parent ecosystem.
This move is expected to attract a new generation of content creators by offering:
Mojo co-founders Jean Patry and Arthur Guillemot will join Dailymotion to spearhead the integration and future product development, ensuring continuity and creative expansion.
With YouTube Shorts and TikTok setting the pace in the short-form video space, Dailymotion's acquisition of Mojo is a strategic attempt to capture market share and rejuvenate its relevance. It reflects a broader trend in the media industry, where platforms are racing to provide creators with AI-assisted, mobile-first tools that simplify production and accelerate engagement.
Moreover, Mojo's success on both iOS and Android devices and its emphasis on professional-quality design without requiring advanced skills aligns well with Dailymotion's ambition to democratize content creation. As a TV and digital content hub, Dailymotion's evolution also supports viewers looking for short, snackable media experiences.
As media giants continue to diversify their content offerings and tools, Dailymotion's acquisition of Mojo shows a clear commitment to innovation and user empowerment. With Mojo's AI capabilities and sleek UX now part of its arsenal, Dailymotion is poised to redefine its presence in the video landscape.
The acquisition could mark a turning point, not only in how content is created on the platform but also in how Dailymotion is perceived in a market crowded with social, TV, and video platforms.
Olivia Blake · Editor
Editor
