A new opportunity is emerging for every HTML5 games developer looking to reach gamers instantly and streamline their game development workflow. GetJar — historically one of the world’s largest open app stores — is returning with a renewed focus on browser-first content. Our platform is built for modern game developers who want faster publishing, better visibility, and a fairer revenue model.
As we move toward our January relaunch, we’re inviting developers and partners to join early, contribute to our evolving game development process, and help define a modern ecosystem for instant-play mobile titles.
Today’s game development industry is shifting toward lighter, faster content that avoids fragmentation. HTML5, with its foundation in markup language technologies such as HTML, CSS, and JavaScript, gives every web developer and game developer a universal environment to build for. Games run instantly inside a web browser like Chrome or Firefox, eliminating the traditional complications of mobile game development.
This approach also aligns with modern game design trends. Developers can focus on game mechanics, game logic, and overall user experience instead of navigating complex packaging requirements, device compatibility problems, or multi-step deployment pipelines. One upload brings your game to every user, simplifying the entire publishing development process.
For developers, the GetJar SDK provides everything needed to integrate browser-based games, from analytics and engagement tools to in-app purchases. With the integrated GetJar SDK, developers can:
Easily plug in player progress saving and cross-device continuity;
Track engagement, retention, and performance inside their games;
Reward players with achievements without building complex systems;
Offer microtransactions and instantly unlockable content.
Every HTML5 game on GetJar is free to play, giving developers frictionless reach and helping new titles gain visibility quickly through GetJar’s discovery and recommendations.
Unlike traditional stores, GetJar is not taking any commission from early adopters. This gives developers higher earning potential and freedom to experiment with new features, deeper interactive elements, and more ambitious level design without worrying about storefront deductions. Your microtransaction revenue is entirely yours, aside from the usual payment processor's fees.
This incentive helps both individual creators and full development teams or studios who want reliable monetization without restrictive platform policies.
Our workflow is intentionally simple. Because HTML5 is powered by familiar programming languages, any developer with experience in engines like the Unity game engine or Unreal Engine can transition easily. Even beginners who learned through online tutorials, a game development course, or general game development tools will be comfortable publishing here.
You upload your build, test it in the browser, refine your UI and graphics, and publish. If needed, you can incorporate SDK features for achievements, player progress, and monetization, but these are optional. Teams using version control systems like Git will also appreciate the rapid iteration cycles made possible by HTML5 and browser-based testing.
This environment encourages experimentation, lets team members make changes quickly, and supports efficient collaboration no matter how many years of experience your studio has.
GetJar’s new ecosystem is built to support both individual creators and large partners. HTML5 makes integration simple — partners can embed or link games directly, while studios can push updates rapidly without resubmission cycles. This is ideal for multiplayer games, puzzle titles, platformers, and anything combining interactive elements with streamlined distribution.
It’s a flexible space where a single game development company or indie creator can easily publish, get rapid verification, and see real player engagement very quickly.
GetJar introduced millions to mobile apps long before modern app stores existed. Today, we’re carrying that legacy forward with an experience designed around accessibility, speed, and open distribution. The world of industry trends is moving toward instant, install-free content, and GetJar is evolving to match.
If you're an HTML5 games developer, now is the best time to join our early-access group. You’ll receive free promotion, zero-commission earnings, documentation, early SDK access, and hands-on support as we refine the platform ahead of our January launch.
👉 Sign up for early access Here. You’ll be contacted before we go live.
To become an HTML5 games developer, you’ll need strong proficiency in JavaScript, HTML, and CSS, along with an understanding of game mechanics, UI design, and basic graphics optimization. Familiarity with Git, debugging tools, and browser performance best practices also helps streamline the game development process.
Popular HTML5 frameworks include Phaser, Construct, and PixiJS—each ideal for different levels of experience. Advanced developers may also use engines like Unity or Unreal for exporting lightweight HTML builds. The right choice depends on project complexity, preferred workflow, and the developer’s existing game development tools.
Several studios focus heavily on browser-based titles, including Famobi, SoftGames, and CrazyGames Studios. These companies produce large catalogs of instant-play games and often collaborate with publishers. Following their output is a good way for any HTML5 games developer to understand market trends and quality benchmarks.
Active communities for an HTML5 games developer include the HTML5 Game Dev Forum, the Phaser Discord, Reddit’s r/gamedev, and various JavaScript or web-focused groups on Stack Overflow. These spaces offer feedback, tutorials, code examples, and collaboration opportunities for both beginners and experienced developers.
Hiring an HTML5 games developer can range widely depending on experience, project complexity, and required features. Freelancers may charge anywhere from $25 to $150 per hour, while established studios or full development teams typically quote fixed project rates based on scope, assets, and interactive elements.
Reviews for HTML5 game development companies can be found on platforms like Clutch, GoodFirms, and LinkedIn company pages. These sites offer client testimonials, project summaries, and quality ratings that help you evaluate a studio’s reliability, technical skills, and industry experience before choosing a partner.
Miles Hollen · Editor
Editor
